Art as a Commodity - Literally

This to me epitomizes the way the 'art market' has sucked the very soul out of Art and how the essence of Art is being lost completely:

This man has set up a website that sells shares in artworks, and interestingly towards the end of the video (2.01 minutes in) he reveals his true colours: asked whether his 'company' will be quoted on the stock market one day, he (proudly) says 'not yet but our success is growing ...'